Sharjah hosts a major beauty gathering spotlighting the region’s leading brands, products and trends
The Middle East Cosmetics Show 2026 will take place at Expo Centre Sharjah from 9–18 October, bringing beauty professionals, brands and enthusiasts together in the UAE.
Organised by Expo Centre Sharjah, the event will spotlight the latest products, innovations and trends across the regional cosmetics and beauty industry.
More than 200 brands and 5,000 products are expected to feature across the show, alongside more than 150 live demonstrations and tutorials.
The programme will give visitors a closer look at new beauty launches while creating opportunities to connect with suppliers, distributors, retailers and industry professionals.
With more than 30,000 visitors expected, the show reflects the continued growth of the beauty and personal care market across the Middle East.
The UAE’s cosmetics sector is also expanding, driven by its diverse population, tourism industry and growing appetite for beauty products.
The event will combine product discovery with market insights and opportunities for businesses looking to build their presence in the region.
Held at Expo Centre Sharjah, the show will run across ten days, with timings varying from afternoon openings to late-evening sessions.
For anyone following the region’s fast-moving beauty industry, Middle East Cosmetics Show 2026 offers a snapshot of what’s shaping the next generation of cosmetics.
For more information, visit mecosmeticsshow.ae and for visitor pass, registerregister.mecosmeticsshow.ae
