From ancient oud to delicate jasmine Arabic perfumes have inspired global brands for years
The stage is set for global fragrance innovation as Beautyworld Middle East returns to Dubai World Trade Centre from 28-30 October 2024.
As the region’s largest beauty and wellness trade fair, the event will feature over 200 exhibitors, ranging from luxury brands to niche perfumers.
You will have the opportunity to explore everything from raw materials and ingredients to private labelling, with exclusive experiences and valuable networking sessions.
Fragrance takes centre stage at this year’s event, with the largest section dedicated to the craft and its impact. The Middle East has long been a pioneer in fragrance, with its rich cultural ties to scent.
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From ancient oud to delicate jasmine, Arabic perfumes have inspired global brands, with recent region-exclusive launches such as Jean Paul Gaultier’s Gold and Christian Louboutin’s Loubiprince.
The growing influence of social media has amplified the region’s fragrance houses, bringing their long-lasting, bold creations to an international audience.
According to McKinsey, the MENA fragrance market is expected to grow at a robust 11% CAGR, reaching $5.4 billion by 2027, while Expert Market Research predicts a $7.21 billion market by 2032, with the UAE and Saudi Arabia driving this booming sector.
28-30 October. Dubai World Trade Center. For further information, visit beautyworld-middle-east.ae.messefrankfurt.com
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