The new IMAX is a major milestone in VOX Cinemas’ ongoing phased transformation at Mall of the Emirates alongside Premier and THEATRE
VOX Cinemas has officially launched the world’s most innovative IMAX experience, marking a key milestone in its transformation to offer the most immersive and luxurious cinema experience.
The new IMAX theatre features the unique Ōma Cinema premium pod seating, a patented design, which is part of VOX Cinemas’ phased upgrades alongside Premier and Theatre offerings.
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IMAX sets a new standard in cinema technology with a 4K Laser Projection System. Featuring IMAX’s proprietary optical engine, delivering heightened resolution, sharper and brighter images, and deeper contrast, it ensures vivid, life-like visuals that immerse audiences in every frame.
Next-Generation IMAX Precision Sound provide striking clarity, depth, and evenly distributed audio, for the ultimate auditory experience.
The custom-built IMAX auditorium features stadium seating, ensuring clear vantage points from every seat, alongside specialized screens designed to maximize brightness and clarity.
Films screened in IMAX are digitally re-mastered using IMAX DMR® technology, enhancing visuals and sound frame-by-frame for an unparalleled cinematic experience.
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Further elevating the innovation are seven exclusive pods within the IMAX auditorium. Designed by Ōma Cinema the ‘THEATRE pods’ combine luxury with cutting-edge cinema technology, offering an unparalleled high-end experience in the IMAX space.
Drawing inspiration from the elegance and atmosphere of traditional theatres, the proprietary Ōma seating layout features a series of tiered balconies, bringing audiences closer to the screen in a vertical arrangement for a more intimate viewing experience. Each pod accommodates five guests and can be reserved individually or for a group.
Inside the pods, guests are treated to VOX’s renowned luxury cinema concept ‘THEATRE,’ which includes reclining seats, pillows, blankets, and full waiter service.
You can enjoy a specially curated menu from the THEATRE experience, delivered straight to their seats; offered for the first time ever inside an IMAX auditorium. The pods also include access to the exclusive THEATRE Lounge, where guests can relax before or after their screening.
Since last year, VOX Cinemas has been on a journey of elevating the overall customer experience at Mall of the Emirates.
This phased transformation started with THEATRE, which now features spacious seating options, plush blankets, privacy screens, and an exclusive Private Lounge with billiards, shuffleboard, and gourmet dining curated by in-house chefs.
For more information visit voxcinemas.com or the VOX Cinemas App
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