The campaign entitled ‘What Moves You’ highlights the Saadiyat Cultural District’s mission to emphasise the transformative power of culture
A new innovative video campaign featuring Saadiyat Cultural District is being presented by some of the world’s most iconic figures. And we’re excited!
Saadiyat Cultural District is fast becoming a global hub of cultural institutions and is currently home to Louvre Abu Dhabi and Manarat Al Saadiyat with more museums on the way.
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With all the new museums set for completion, the latest campaign, Be Moved in a Thousand Ways delivers an inspirational message on the transformative power of culture to unite, inspire, and open minds.
With the aim of trying to reach a global audience, they have enlisted the help of one of the most well-known figures on TV over the course of the last number of decades in Oprah Winfrey, who is featured on the promo video along with a host of other A-list celebrities.
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This initiative highlights Saadiyat Cultural District’s role in fostering global cultural exchange and understanding, positioning it as a key destination for cultural enrichment and artistic innovation.
Other contributors to the campaign include HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi; HE Zaki Anwar Nusseibeh, Cultural Adviser to the President of the UAE and Chancellor of the United Arab Emirates University; HE Noura bint Mohammed Al Kaabi, Minister of State at the Ministry of Foreign Affairs UAE; Lord Norman Foster, Pritzker Architecture Prize-winner and architect of the Zayed National Museum; Mariët Westermann, Director and CEO of the Solomon R. Guggenheim Museum and Foundation, celebrated artists Mohammed Ibrahim, Najat Makki, Afra Al Dhaheri from the UAE; multi award winning Actor, Musician and Entrepreneur Idris Elba OBE; legendary pianist Lang Lang and many more.
Overall Abu Dhabi is enlisting the help of a number of well-known celebrities to showcase the best of the capital with Ryan Reynolds recently being appointed as Chief Officer of Yas Island.
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