A new economy experience is being introduced on Etihad Airways

The new economy class will be introduced in at the end of the year.

A brand-new experience awaits for those travelling with Etihad Airways as the airline unveiled its new Economy class soft furnishings and tableware.

Launching in Q4, the new products have been designed with sustainability and improved guest experience as primary objectives.

Announced at the Arabian Travel Market, the economy class experience will be upgraded with new soft furnishings for all guests including a bigger pillow made from UAE cotton and a soft blanket from recycled plastic.

For dining, the reusable tableware is made from recycled high-quality plastic and eliminates the use of single-use plastic with stainless-steel cutlery also introduced.

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Terry Daly, Executive Director Guest Experience, Brand and Marketing, said; “Etihad is trailblazing when it comes to sustainability in aviation. Following extensive research and development through our eco-flights over the past few years, we’re proud to reveal the first in a series of enhancements to our inflight experience.

“Our commitment to sustainability doesn’t come at a compromise to the quality and thoughtfulness behind Etihad’s guest experience, and these innovative new products will further improve our offering.

“We look forward to rolling out this new experience across the fleet towards the latter part of the year.”

The announcement follows through on Etihad’s commitment to remove 80 per cent of single-use plastic from its operation by the end of 2022.

 

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Derek Issacs

A Brit in the Middle East for 25 years and counting, Derek loves scouring the streets for those under-the-radar cultural gems. And when he’s not putting Yalla – Abu Dhabi magazine to bed, you’ll find him working out at the gym.