This next-level move is aimed at the digitally native Gen Z crowd
This summer, mall adventures are going digital.
For the first time ever, Mall of the Emirates and City Centres are live inside Roblox, bringing their real-world vibes to one of the world’s biggest gaming platforms, just in time for Dubai Summer Surprises.
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Now you can explore reimagined versions of these iconic shopping spots from anywhere in the world, and it’s all about play, speed, and fun.
Step into the Mall of the Emirates Roblox world and take on the Ski Dubai Coin Collector, a snowy, fast-paced race through a winter wonderland where you collect coins and unlock virtual surprises.
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Or jump into Store Parkour, a wild, themed obstacle course with zones dedicated to fashion, beauty, and entertainment, just like the real thing.
Over at City Centres, it’s all about energy and action. The Super Park Coin Collector course lets you race for coins, while Store Parkour challenges your reflexes across a series of mall-inspired zones.
This next-level move is aimed at the digitally native Gen Z crowd, bringing the excitement of shopping into their favorite gaming space.
Whether you’re chilling at home or walking the real mall, the experience blends the best of both worlds.
The virtual mall doors are open, so log in, gear up, and let the games begin.
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