Not only is the UAE the Hardest Working Nation but we love fun too!
The UAE has been ranked as the World’s Second Hardest Working Nation by communications agency duke+mir.
The findings also revealed that UAE residents are also having fun too!
The recent study also revealed that UAE residents work an average of 50.9 hours per week, making the UAE the world’s second hardest-working country.
This finding, derived from a survey of over 1,000 residents and global data from the International Labour Organization (ILO), places the UAE only behind Bhutan in terms of average weekly work hours.
Completing the top five are Lesotho, Congo, and Qatar.
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Despite the demanding work schedules, the study highlights that UAE residents maintain a balance between work and leisure.
According to Mir Murtaza Khurshid, Partner at duke+mir, the study underscores the strong work ethic prevalent in the UAE.
Both Emirati nationals and expatriates contribute significantly to the country’s rapid development and success.
However, the emphasis is not solely on work; residents also make the most of the diverse and exciting entertainment options available in the UAE, reinforcing the nation’s reputation as a hub of the ‘work-hard, play-hard’ culture.
The study aligns with the UAE’s vision for a healthy and active population, revealing that two-thirds (66%) of residents engage in sports weekly.
This figure rises to 75% among young adults aged 18-24, indicating a robust participation in physical activities.
The research also shows that 37% of residents go out weekly to watch live sports, 24% visit the cinema, and 23% attend live performances such as concerts or theatre events.
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At-home entertainment is equally popular among UAE residents.
The report found that 83% of people watch movies at home every week, while 68% follow live sports broadcasts from their homes.
The prevalence of paid subscriptions is notable, with 81% of residents holding one or more.
However, nearly a third of these subscriptions are rarely used, indicating a potential area of financial waste amounting to millions of dirhams in dormant accounts.
Overall, the duke+mir study presents a comprehensive view of the work and leisure habits of UAE residents. It paints a picture of a nation that excels in its professional endeavours while also placing significant value on entertainment and physical activities, fostering a well-rounded and dynamic lifestyle.
To read more about the duke+mir study, visit Duke+Mir
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