Join 40,000 fitness fans at Dubai Active 2025 with headline workouts and challenges
Igniting the city’s energy ahead of the Dubai Fitness Challenge (DFC), Dubai Activereturns for its ninth and most exciting edition yet.
Taking place from 24–26 October at the Dubai Exhibition Centre, Expo City, the event is set to welcome over 40,000 fitness enthusiasts, 1,000 competitors, and 400+ global wellness brands under one roof.
In collaboration with Dubai Sports Council and held in partnership with Dubai Fitness Challenge, the three-day festival will transform Dubai into a high-octane hub of workouts, expert talks, competitive challenges, and community-driven wellness experiences.
World-Class trainers
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Fitness fans will have the chance to train with some of the world’s most influential fitness personalities:
Kayla Itsines, global fitness entrepreneur known for transforming millions with her signature workouts
Leana Deeb, Gen Z fitness influencer redefining digital fitness
James Smith, best-selling author and sought-after personal coach, hosting an exclusive Business Mentorship session for fitness entrepreneurs
Bradley Simmonds, UK celebrity trainer known for high-intensity coaching
Diren Kartal, mindset and performance expert
From meet and greets to live workouts, these headline talents will lead sessions that inspire both seasoned athletes and first-time participants alike.
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HYROX 365 Challenge
Returning this year is the HYROX 365 Challenge powered by GymNation, a grueling hybrid competition that tests strength, endurance, and mental resilience through functional fitness and running.
Meanwhile, James Smith’s separately ticketed Business Mentorship offers coaches, trainers, and wellness entrepreneurs an expert-led platform to scale their businesses and boost their digital presence.
Thanks to an expanded schools initiative in partnership with DFC, students aged 15–18 across the UAE can access free entry to the event, part of a drive to empower youth through movement and education.
400+ Brands
Spanning over 35,000 square meters, Dubai Active 2025 will feature immersive experiences from over 400 leading fitness, health, and wellness brands including:
Neutonic
lululemon
MyProtein
The Beemine Lab
Going All In
Visitors can enjoy exclusive show-only offers, giveaways, and first looks at the latest in nutrition, supplements, apparel, hydration, recovery, and fitness tech.
Event Zones
Dubai Active 2025 isn’t just about workouts, it’s a fully immersive festival experience. Featured zones include:
Active Arena – Headliner-led workouts and high-energy masterclasses
Going All In Fitness Stage – Non-stop group training sessions
Yoga & Pilates Studio – Mindful movement and recovery sessions
Dubai Active Talks – Wellness experts share insights on trends, health, business, and personal development
Future Champions Combat Arena – In collaboration with Team Nogueira, showcasing rising stars in combat sports
24–26 October 2025. Dubai Exhibition Centre, Expo City, 10am – 7pm. For further information, visit dubaiactiveshow.com
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