The challenge will see students generate ideas to boost attendances in the UAE Pro-League.
It’s time to get your thinking caps on as The UAE Pro-League has launched a unique programme to encourage students to create ideas for the development of Emirati football.
The University Challenge will see students tasked with generating new initiatives to increase fan attendances and matchday experiences.
Each participating university will form student groups of two to five members who will attend at least one Pro League match for a club of their choice to get to learn about the fans’ experience first-hand.
Students will then submit a final proposal before presenting their ideas to a panel on 16 March.
The top three projects will be awarded golden, silver and bronze prizes.
Speaking on the announcement, CEO of the UAE Pro-League, Waleed Al Hosani said the project is part of the league’s vision for developing football in the UAE.
He said; “Through this challenge, we seek to listen to the proposals of the young generation, hopeful that their competition generates new and innovative ideas that will push UAE football towards advanced ranks in future projects.
“The fans are the lifeblood of football, and its true spirit, the painting of beautiful football isn’t complete without them, and their absence, we lose a cornerstone of the beautiful game.”
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