Get set for interactive zones, AR games, holograms, and exclusive collectibles at Dubai Festival City Mall
Step into the extraordinary world of Leo Messi with The Messi Experience, an immersive, multi-sensory attraction hosted for a limited time at Dubai Festival City Mall.
Spanning 2,500 sqm, this one-of-a-kind exhibition takes visitors on a thrilling 75-minute journey through the life and legacy of football’s greatest icon.
The experience is divided into nine themed zones, each highlighting key chapters of Messi’s story, from his humble beginnings in Rosario, Argentina, to his rise as a global football legend.
Cutting-edge technology brings his journey to life through holograms, projection mapping, augmented reality (AR), and AI/VR-powered interactive elements.
Visitors can test their skills in football-themed challenges and gaming zones designed to engage fans of all ages.
One of the highlights includes a recreation of Messi’s childhood room, offering a personal glimpse into the early life of the star.
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Another unforgettable feature is the World Cup victory parade simulation, immersing visitors in the jubilant celebrations of Messi’s greatest triumphs.
Fans can capture their visit with an AI/VR-powered digital selfie alongside Messi (digital-only copy), making for a unique souvenir.
The dedicated fan activation zones and a vibrant F&B area provide the perfect atmosphere to relax and celebrate the spirit of football.
No visit is complete without stopping by the official merchandise store, where exclusive Messi collectibles and memorabilia are available, perfect for avid fans looking to take home a piece of history.
Whether you’re a die-hard football fan, a family looking for an exciting outing, or someone curious about the legend of Messi, The Messi Experience promises an unforgettable adventure celebrating the magic of the beautiful game.
AED 119. Dubai Festival City Mall. For further information, visit Platinum List
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