You can unlock dressing rooms, VIP spaces, backstage secrets and spectacular views from The Catwalk
You don’t need a backstage pass or a platinum record to explore one of Dubai’s biggest entertainment venues anymore.
For the first time since opening in 2019, Coca-Cola Arena is giving the public access to the parts of the venue normally hidden behind closed doors.
Launching on 14 July, the new Venue Experience takes visitors beyond the seats and into the spaces where performers prepare, productions come to life, and every show begins.
This isn’t your average venue tour. Instead of wandering empty corridors, you’ll follow the same route taken by artists, athletes and event crews on show day.
From backstage dressing rooms and hospitality lounges to VIP spaces and behind-the-scenes corridors, you’ll get an insider’s look at how one of the world’s busiest arenas operates.
Along the way, expect plenty of stories from memorable events, fascinating production secrets and photo opportunities you simply can’t get on concert night.
There are two ways to experience the arena.
The Behind the Scenes Tour lasts around 90 minutes and offers a fascinating glimpse into the journey from backstage to centre stage, including premium hospitality areas and the spaces that constantly transform between concerts, comedy shows and sporting events.
The Access All Areas Tour stretches to around two hours and opens doors to even more restricted areas, including The Catwalk.
Suspended high above the arena floor, it delivers incredible views across the venue while revealing the network of lighting, sound and production equipment that powers every performance.
Since opening its doors in 2019, Coca-Cola Arena has welcomed more than 390 international artists and hosted over 500 events, earning a reputation as one of the region’s leading entertainment destinations.
It was recently named one of IQ Magazine’s Top 20 Arenas in the World, placing it alongside some of the biggest venues on the global live entertainment circuit.
Now, instead of simply watching the action from the crowd, visitors can discover everything that happens before the lights go down.
Launching 14 July, Coca-Cola Arena, Dubai. AED100 for the Behind the Scenes Tour, AED130 for the Access All Areas Tour. Additional tour dates will be released throughout the year. For bookings, visit coca-cola-arena.com
