The experience is designed to encourage guests to reflect on their own goals
Global life and business strategist, entrepreneur and bestselling author Tony Robbins is bringing his acclaimed BREAKTHROUGH experience to Dubai’s Coca-Cola Arena, and this will be the first time the live experience comes to the GCC.
Promising an energetic mix of inspiration, practical strategies, storytelling and plenty of audience participation on 14 April at Coca-Cola Arena, BREAKTHROUGH is aimed at people who have already achieved plenty but aren’t quite ready to stop there.
Think entrepreneurs, founders, executives, investors and ambitious professionals looking for that extra push, or perhaps anyone who has ever thought, “Right, what’s next?”
Rather than being your typical sit-and-listen seminar, BREAKTHROUGH is designed as a four-hour immersive experience, combining large-scale visuals, music, guided exercises and live coaching moments.
Robbins will challenge the audience to rethink everything from decision-making and leadership to personal performance, wealth and business growth.
And yes, expect to get involved.
The experience is designed to encourage guests to reflect on their own goals, challenge their current standards and walk away with practical ideas they can actually put into action.
The Dubai event is being presented by Locker Room Events and has been created specifically for the Middle Eastern audience, bringing together some of the region’s biggest business minds and high achievers under one roof.
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If you’ve spent any time in the world of business, personal development or motivational speaking, you’ll probably already know the name.
Robbins is a No. 1 New York Times bestselling author, entrepreneur and philanthropist, with more than four decades of experience working with leaders, entrepreneurs and organisations around the world.
He has written eight internationally bestselling books, including Money: Master the Game, Unshakeable and Life Force, and has worked with everyone from athletes and entertainers to some of the world’s biggest business leaders.
His past clients and collaborators have included Serena Williams, Andre Agassi, Salesforce founder Marc Benioff and the 2022 NBA champion Golden State Warriors.
Now, he’s bringing that experience to Dubai.
And with the city already known for its appetite for big ideas, ambitious entrepreneurs and larger-than-life experiences, it’s a pretty fitting place for BREAKTHROUGH to make its GCC debut.
Fancy the VIP treatment? For those who want to go all in, a limited number of Royal and VIP packages will be available during the pre-sale.
Depending on the package, perks include premium seating, priority entry, exclusive merchandise, founding attendee recognition and the chance to meet Tony Robbins for a photo.
Tickets for the general experience will also be available, giving attendees the chance to spend four high-energy hours learning, reflecting and, hopefully, leaving with a clearer idea of what comes next.
24 April, 2027. Coca-Cola Arena, Dubai. The exclusive pre-sale opens on 26 August, 2026 at 9am GST, with fans able to register via Coca-Cola Arena. For further information, visit coca-cola-arena.com
