And the best part? Entry is free
If you prefer to try your skincare before committing to a new product, this one is worth knowing about.
From 23 to 25 October 2026, noon Beauty Fest – Skincare Edition is taking over Dubai Festival City Mall, bringing 13 major skincare brands together for three days of product discovery, expert advice, samples and beauty-focused activities.
Running from 4pm until midnight, the event is free to attend and will bring together names from the derma, pharmacy and Korean beauty worlds, including Medicube, La Roche-Posay, CeraVe, Cetaphil, ISDIN, Vichy, AXIS-Y, QV, Abib, Dr. Althea, numbuzin, Celimax and VT Cosmetics.
The idea behind the event is simple: sometimes you need to actually try a skincare product before you know whether it is right for you.
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Visitors will be able to explore dedicated brand booths, discover new launches, test products and learn more about ingredients, formulas and how they might work for different skin types. There will also be experts on hand to offer personalised skincare advice.
And because this is noon, you won’t just be browsing. Shoppers can purchase products directly through the noon app after trying them at the event, turning the festival into something of a real-world extension of the online beauty shopping experience.
Each brand booth will also feature interactive and gamified activities, with visitors able to pick up product samples, freebies and exclusive coupons to use on noon.
According to noon, its beauty category has grown by 45 per cent in 2026, making skincare an increasingly important part of the platform. The Beauty Fest is designed to bring some of that online shopping experience into the real world, while giving customers the chance to discover both familiar favourites and harder-to-find international brands.
Whether you’re already deep into your Korean skincare routine or simply looking for your next cleanser, serum or moisturiser, it could be a good opportunity to try before you buy.
23 to 25 October 2026, 4pm-12am, Dubai Festival City Mall from. Entry is free. For more information, follow @noon_uae on IG
